Parachute
Rated: Fair
Price: $$$
Location: USA
Quick verdict
Parachute is best for consumers seeking premium, aesthetically elevated home textiles, especially bedding and bath, made from natural materials like European flax linen, long-staple Egyptian cotton, and organic cotton. What stands out is the artisan manufacturing at a family-owned Portuguese factory, a genuine circularity programme (textile take-back via SuperCircle), and the OEKO-TEX-certified, California-inspired design identity. The critical caveat: Parachute's overall sustainability credentials are weak. Its Climate Neutral certification has lapsed, and there are significant gaps in verified labour and environmental practices.
Key info
- Headquarters
- Culver City, California, USA
- Founded
- 2014
- Product categories
- Lifestyle
- Price range
- $$$
- Key certifications
- OEKO-TEX Standard 100, GOTS (organic cotton line), RDS (Responsible Down Standard), GRS (Global Recycled Standard), FSC (packaging), Fair Trade Certified (select products)
Parachute sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
Uses genuinely premium materials: 100% long-staple Egyptian cotton, European flax linen, TENCEL Lyocell, GOTS-certified organic cotton, RDS-certified European white down, GRS-certified recycled polyester, and New Zealand wool (mattress). Most products carry OEKO-TEX Standard 100. However, there is no evidence of meaningful action to reduce hazardous chemicals beyond OEKO-TEX, and the brand has not disclosed specific cotton farming origins beyond "Egyptian cotton."
Flagship bedding made at a family-owned factory in Guimaraes, Portugal with generational craftsmanship, which is a strong point. All vendors sign a Code of Conduct, and select products carry Fair Trade certification (since 2022). However, there is no evidence of living wages in the supply chain, the Code of Conduct is not publicly disclosed, no comprehensive factory list is published, and supply chain tracing is limited to Tier 1 and partial Tier 2.
Has a genuine circularity programme (SuperCircle take-back accepting any brand's textiles) and recycled down pillow innovation. FSC-certified packaging. However, Climate Neutral certification has lapsed (earned 2022, no longer current). There is no evidence of meaningful action on climate, water use, or greenhouse gas reduction. No annual sustainability report published.
Publishes some Tier 1 factory locations and certification details. Product-level certifications (OEKO-TEX, GOTS, RDS) involve independent verification. However, no public Code of Conduct, no full factory list, no annual sustainability/impact report. The lapsed Climate Neutral certification without prominent disclosure raises greenwashing concerns, as the brand's marketing may overstate current commitments.
Premium pricing: percale sheet sets from ~$129 (queen), linen sets from ~$289, towels ~$30–50. More expensive than Brooklinen (~10–30% higher) but cheaper than Coyuchi and Boll & Branch (both B Corp + Fair Trade certified). The sustainability credentials don't fully justify the premium compared to more rigorously certified competitors.
What they do well
- Genuine circularity programme via SuperCircle. One of few home goods brands offering textile take-back that accepts sheets, towels, and pillows from any brand for recycling into batting, insulation, and padding. Recycled Down Pillow programme repurposes sanitized down from returned pillows.
- Artisan manufacturing at a multi-generational, family-owned Portuguese factory in the Guimaraes region, suggesting long-term supplier relationships, quality control, and cultural investment that go beyond typical mass manufacturing.
- Strong material certifications as baseline. OEKO-TEX Standard 100 across most products, GOTS-certified organic cotton line, RDS-certified down, GRS-certified recycled polyester. All quilts and comforters now use 70–100% recycled down alternative fill as of 2024.
- Timeless design identity that resists trend cycles. Core evergreen collection with limited new additions, California-inspired neutral palette, products designed to improve with use (especially linen). Not a fast-fashion cadence.
- The Eco Comfort Mattress is genuinely innovative, made entirely of natural materials (New Zealand wool, pocketed coils, organic cotton cover) with zero foam, zero latex, and no off-gassing. Consumer Reports rated it the coolest-feeling mattress of 172 innersprings tested.
Room for improvement
- Weak overall sustainability credentials for a brand of its size. At ~$120M in revenue with aggressive sustainability marketing, there is no evidence of living wages, no evidence of meaningful action on climate, water, or chemicals beyond existing certifications. The gap between messaging and verified practice is concerning.
- Lapsed Climate Neutral certification without prominent disclosure constitutes a transparency issue. The brand earned this certification in 2022 and marketed it prominently, but it has since lapsed without clear public acknowledgement. Combined with the absence of an annual sustainability report and a non-public Code of Conduct, this pattern suggests the brand's sustainability narrative may be running ahead of its verified commitments.
- Durability concerns have sustainability implications. Recurring reports of linen sheets thinning and fraying within 1–2 years undermine the brand's longevity claims. Products that wear out quickly are inherently less sustainable, generating more textile waste and requiring earlier replacement.
About Parachute
Parachute was conceived when founder Ariel Kaye experienced luxurious linens at a boutique hotel on Italy's Amalfi Coast during a study-abroad trip. Unable to find comparable, consumer-friendly bedding in the US, she left her advertising career and launched Parachute in 2014 as a direct-to-consumer brand in Venice Beach, California. The initial inventory sold out within months, and the brand has since raised ~$30–35M in funding (Series C led by H.I.G. Growth Partners) and expanded to over 15 US retail stores.
Core materials include long-staple Egyptian cotton (percale and sateen weaves), European flax (linen), TENCEL Lyocell, GOTS-certified organic cotton, and RDS-certified European white down. Flagship bedding is made at a family-owned factory in Guimaraes, Portugal, whose heritage stretches back generations; towels are manufactured in Turkey from long-staple Aegean cotton. The brand carries OEKO-TEX Standard 100 across most products (verified by Hohenstein HTTI), GOTS certification on its organic cotton line, and has offered Fair Trade Certified products since 2022. However, its Climate Neutral certification, earned in 2022, has since lapsed.
Parachute's overall sustainability credentials are weak, with significant gaps in verified labour and environmental practices. No annual sustainability report is published. The brand ships free across the US with a 60-day return window and 100-night mattress trial.
At ~$129 for a queen percale sheet set and ~$289+ for linen, Parachute is priced above Brooklinen but below the top-tier certified organic brands like Coyuchi (B Corp, 100% organic) and Boll & Branch (B Corp, Fair Trade). The brand is not listed on Eco-Stylist (which focuses on apparel) or covered in the Remake Fashion Accountability Report (which focuses on fashion, not home goods).
Product highlights
Percale Sheet Set
100% long-staple Egyptian cotton in percale weave; garment-washed; OEKO-TEX certified; made in Portugal
From ~$109 (Twin) to ~$199 (Cal King); Queen ~$129–169
Parachute's original, most iconic product. Consistently top-rated for hot sleepers; made without silicon, formaldehyde, or toxic chemical softeners.
Linen Venice Set
Curated bedding set in 100% European flax linen (duvet cover, sheet set, pillowcases); garment-dyed; OEKO-TEX certified; made in Portugal
From ~$469 (Full/Queen) to ~$609+ (Cal King)
Gets softer with every wash; naturally antimicrobial and temperature-regulating; consistently wins brand comparison tests
Eco Comfort Mattress
Hybrid mattress with New Zealand wool, pocketed coils, and organic cotton cover — zero foam, zero latex, no off-gassing
~$1,699 (Twin) to ~$2,399 (Cal King)
Consumer Reports selected it as the coolest-feeling mattress of 172 innersprings tested; 100-night trial and 10-year warranty
Organic Cloud Cotton Towels
Ultra-plush towels in 100% GOTS-certified organic long-staple Aegean Turkish cotton; OEKO-TEX certified
~$30–50 per bath towel
Combines organic certification with signature plush quality; part of the expanding organic cotton collection
