Under The Canopy
Rated: Excellent
Price: $$
Location: USA
Quick verdict
Under The Canopy is best for budget-conscious consumers who want certified organic bedding without paying luxury-tier prices. The brand holds six sustainability certifications (claiming to be the only home brand holding GOTS, OEKO-TEX, FSC, Fair Trade, C2C, and RCS simultaneously) and offers organic cotton sheet sets starting under $100. Caveat: customer service is a recurring weak spot (BBB "F" rating), transparency around labor and emissions is limited, and there's no circularity program.
Key info
- Headquarters
- New York, NY, USA
- Founded
- 1996
- Product categories
- Lifestyle
- Price range
- $$
- Key certifications
- GOTS, OEKO-TEX 100, FSC, Fair Trade, Cradle to Cradle (C2C), Recycled Claim Standard (RCS)
Under The Canopy sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
Uses a minimum of 97% GOTS-certified organic cotton across cotton products, plus TENCEL Lyocell, linen-eucalyptus blends, organic wool, and GRS-certified recycled polyester for fills. Six independent certifications validate material claims.
Fair Trade certification covers some products. However, there is no publicly available Supplier Code of Conduct, unclear living wage assurance, and limited factory-level disclosure.
Organic cotton dramatically reduces pesticide and water use. Claims carbon-neutral shipping via CarbonFund.org. However, no published emissions tracking, no energy reduction strategy, and no circularity programs (no take-back, no repair).
Has a sustainability page with certification logos but lacks an annual sustainability report, detailed supplier list, or emissions data. There is no evidence of a published Code of Conduct. The certifications carry most of the credibility burden.
Exceptional value. Organic sateen sheet sets at $88–$138 are roughly 30–60% less than comparable organic brands like Coyuchi ($298+) or Boll & Branch ($240+). Frequent sales and 20% off first orders add further savings.
What they do well
- Six sustainability certifications in one brand: GOTS, OEKO-TEX, FSC, Fair Trade, Cradle to Cradle, and RCS, all independently verified
- Genuinely affordable organic bedding: sheet sets from ~$88, robes from ~$34, towels from ~$8, dramatically undercutting competitors
- Pioneer credibility: founder Marci Zaroff coined the term "EcoFashion" in 1995 and co-authored the US organic fiber standard that became GOTS
- Wide range of attractive colorways: jewel tones and pastels in organic bedding praised by The Good Trade for design-forward sustainable home goods
- Carbon-neutral shipping via CarbonFund.org partnership on qualifying orders
Room for improvement
- Transparency gaps remain, no sustainability report, no Supplier Code of Conduct, no emissions data. Commons rates Accountability at 2/5. Certifications do the heavy lifting, but the brand's own disclosure is thin.
- No circularity or end-of-life programs, no take-back, repair, warranty, or waste reduction goals. This is a notable gap versus competitors like Coyuchi, which offers a take-back program.
About Under The Canopy
Under The Canopy was founded in 1996 by Marci Zaroff, the activist-entrepreneur who coined and trademarked the term "EcoFashion" in 1995 and co-authored the original US organic fiber standard that evolved into GOTS. The brand launched as a direct-to-consumer mail-order catalog with the mission of proving organic textiles could be stylish, high-quality, and affordable—in 2013, the brand was acquired by Hilco Brands, a private equity firm, with Zaroff continuing in an advisory role.
Key materials include GOTS-certified organic cotton (97%+ in cotton products), TENCEL Lyocell, linen-eucalyptus blends, organic wool, and GRS-certified recycled polyester for fills. The six certifications (GOTS, OEKO-TEX 100, FSC, Fair Trade, Cradle to Cradle, and Recycled Claim Standard) are independently audited and cover organic integrity, chemical safety, sustainable forestry, fair labor, circular design, and recycled content respectively. Manufacturing spans India, Bahrain, Canada, and the United States.
Shipping is domestic across all 50 US states with free carbon-neutral shipping on orders over $125. Returns are accepted within 60 days for unwashed products in original condition, minus shipping costs—a loyalty rewards program offers additional savings. Pricing is remarkably competitive: organic sateen sheet sets run $88–$138, duvet sets ~$108, towels from $8, and robes from ~$34. Competitors like Coyuchi ($298+ for a bedding bundle), Boll & Branch ($240+), and Pact ($160 for bedding) are significantly pricier.
Product highlights
Organic Sateen Sheet Set
300-thread-count GOTS organic cotton, sateen weave
~$88–$138
Best-seller; 4.6 stars (666+ reviews); most affordable certified organic sheet set on the market
Organic Cotton Robe
Lightweight organic cotton robe for lounging
~$34
Remarkably affordable for an organic cotton robe, less than half the price of competitors
Organic Percale Sheet Set
Crisp, breathable GOTS organic cotton percale
~$88–$138
Ideal for hot sleepers; cool, matte percale finish as an alternative to sateen
Organic Matelassé Blanket
100% organic cotton textured blanket
~$60–$100
Doubles as a living room throw; praised by The Good Trade as a "staple home good"
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