Ettitude
Rated: Great
Price: $$
Location: USA
Quick verdict
Best for eco-conscious homemakers seeking luxurious bamboo bedding and bath essentials that outperform cotton on environmental metrics. The standout is their patented CleanBamboo® lyocell fabric, a genuinely innovative, non-toxic closed-loop process, not the generic bamboo viscose most brands use—a third-party LCA validates 52% less CO₂ and 500× less water versus cotton. Caveats: premium pricing ($179+ for sheets), some durability complaints on Trustpilot (pilling after washing), and manufacturing takes place in countries with extreme labor abuse risk with no evidence of living wage payment.
Key info
- Headquarters
- Los Angeles, CA, USA (founded in Melbourne, Australia)
- Founded
- 2014
- Product categories
- Lifestyle, Loungewear
- Price range
- $$
- Key certifications
- B Corp (102), OEKO-TEX Standard 100 Class I, FSC, Eco-Cert Organic, Climate Neutral (Change Climate), 1% for the Planet
Ettitude sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
Patented CleanBamboo® bamboo lyocell uses a non-toxic closed-loop process with food-grade solvents, not conventional viscose/rayon. FSC-certified bamboo, Eco-Cert organic. Third-party LCA validates environmental claims.
Publishes full supply chain (Tiers 1–4) with 100% traceability, Audited via BSCI, SMETA, WRAP. However, sourcing takes place in countries with extreme risk of labour abuse with no evidence of living wage payment.
Climate Neutral certified (Change Climate). 2023 emissions: 634 tCO₂e. SBTi-aligned reduction targets. Closed-loop manufacturing, reuses offcuts, recycled packaging. Takeback program with Treet. 1% for the Planet member.
Annual Impact Reports, full Tier 1–4 supply chain published, partners with BCOME for third-party calculations. B Corp certified (score: 102). Public emissions data broken down by scope.
Queen sheet set at $179 undercuts Coyuchi ($298) and Boll & Branch ($279–$359) by 30–50%. Still premium. Some pilling and durability complaints undercut the value proposition. 60-night sleep trial mitigates risk.
What they do well
- Genuine material innovation: CleanBamboo® is patented bamboo lyocell using food-grade solvents in a closed-loop process, fundamentally different from chemically-intensive bamboo viscose that most brands use
- Exceptional environmental data: third-party LCA validates sustainability claims with hard numbers (52% GHG savings, 500× less water versus cotton)
- Full supply chain transparency: one of few small brands publishing Tier 1–4 supplier names and locations plus annual Impact Reports with emissions breakdowns
- Circularity commitment: takeback program with Treet for resale/recycling; fabric offcuts reused; products packaged in reusable drawstring bags made from scraps
- Carbon accountability: Climate Neutral certified, publicly reports Scope 1–3 emissions, has SBTi-aligned reduction targets
Room for improvement
- Living wage concerns. There is no evidence of living wage payment across the supply chain. Manufacturing in countries with extreme labor abuse risk is a notable concern despite third-party audits.
About Ettitude
Ettitude was founded in 2014 in Melbourne, Australia by Phoebe Yu, who previously worked in supply chain management and textiles sourcing in China for retailers like Walmart and Target, Disillusioned by the industry's environmental impact, she developed CleanBamboo®, a patented bamboo lyocell fabric that uses a non-toxic, closed-loop manufacturing process with food-grade organic solvents, unlike conventional bamboo viscose which relies on caustic soda and carbon disulfide. The brand expanded to Los Angeles in 2017–2018.
Key certifications include B Corp (score: 102), OEKO-TEX Standard 100 Class I (baby-safe, the highest tier), FSC-certified bamboo, Eco-Cert Organic, and Climate Neutral (Change Climate). The brand is also a 1% for the Planet member. Manufacturing occurs through a global supply chain (with plans to relocate majority production to Peru), with bamboo sourced from FSC-certified forests and processed into lyocell. Third-party audits (BSCI, SMETA, WRAP) cover final production stages.
Shipping is worldwide with free US shipping over $100. Returns are accepted within a 60-night sleep trial for first-time purchasers. Pricing positions ettitude as premium but accessible compared to luxury organic bedding, a queen sheet set at $179 undercuts Coyuchi and Boll & Branch by 30–50%. The brand serves 300,000+ customers across Australia and the US.
Product highlights
Signature Bamboo Sheet Set
Fitted + flat sheet + pillowcase(s), sateen weave
From $179 (Queen)
Flagship product; comparable to 1,000-thread-count cotton feel; cooling and moisture-wicking; 60-night trial
Bamboo Waffle Bathrobe
Lightweight waffle-weave robe
$169
Naturally moisture-wicking, fast-drying; "Most gifted" product on the site
Bamboo Comforter
All-season duvet insert, 100% bamboo fill and shell
From $450
100% plastic-free with zero polyester fill, rare in the comforter market
Bamboo Sateen Eye Mask
Padded CleanBamboo® sleep mask
$65
Featured as "Oprah's favorite stocking stuffer", great gateway product at a lower price point
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