GOODEE
Rated: Great
Price: $$$
Location: Canada
Quick verdict
GOODEE is best for design-conscious consumers who want beautifully curated, ethically sourced home goods and lifestyle products with verified sustainability credentials. The brand stands out as a Black-owned, B Corp certified marketplace with 60% BIPOC executive leadership, rigorous brand partner vetting, and a collaboration with the UN Ethical Fashion Initiative. The main caveats are that sustainability varies across brand partners despite GOODEE's own vetting process.
Key info
- Headquarters
- Montreal, Quebec, Canada
- Founded
- 2019
- Product categories
- Lifestyle
- Price range
- $$$
- Key certifications
- Certified B Corp (score 89.5, recertified 2023), GOTS (house apparel line)
GOODEE sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
GOODEE's house apparel line uses GOTS-certified organic cotton, and all brand partners are vetted on materials criteria. Sourced products feature natural, recycled, and upcycled materials from global artisans (Ghana, Japan, UK, Egypt, Belgium, Ethiopia, Colombia). No regenerative fiber sourcing specifically identified. Quality varies by partner brand but the vetting process prioritises eco-friendly materials.
B Corp certification (score 89.5) covers social and governance standards. The team has 60% BIPOC executive leadership, and the brand partners with the Ethical Fashion Initiative supporting marginalised communities. However, there is no published Code of Conduct and no evidence of living wage verification across the supply chain. House apparel is produced in Portugal and Italy.
All orders ship with carbon-offset shipping, and GOODEE uses compostable packaging. The marketplace prioritises circular economy and upcycled materials. However, there are no specific targets to reduce energy use or greenhouse gas emissions, and carbon offsets for shipping don't constitute a comprehensive climate strategy.
GOODEE publishes an Impact Report on their website, runs an in-house sustainability assessment for all brand partners, and displays impact tags on product pages showing certifications and community benefits. B Corp recertification demonstrates ongoing accountability. However, no factory list is published, and supply chain tracing covers "most" but not all of their chain.
Clearly premium at the $$$$ tier, a watering can costs ~$200, kids' furniture ~$750, beach towels ~$120. The Nordstrom "GOODEE 100" collection offered items under $100, broadening accessibility somewhat. Pricing is justified by artisan craftsmanship, B Corp vetting, and heritage craft preservation, but remains out of reach for most consumers. Return shipping costs fall on the customer.
What they do well
- Rigorous B Corp certification with a score of 89.5 (up from 80.1 at initial certification in 2020), demonstrating genuine improvement in social and environmental impact
- Black-owned with 60% BIPOC executive leadership: recognised by B Lab as one of "Three Outstanding Black-Owned B Corps" in 2022
- In-house sustainability vetting for every brand partner, assessing materials, supply chain, labor, ecological footprint, and business practices
- Heritage craft preservation through partnerships with global artisans (Ghanaian basket weavers, Japanese porcelain makers, Ethiopian craftspeople), providing platforms and livelihoods for marginalised communities
- UN Ethical Fashion Initiative collaboration connecting GOODEE to the UN Alliance for Sustainable Fashion
Room for improvement
- Living wage gap and no Code of Conduct: No evidence of ensuring living wage payment across the supply chain. No published labor standards Code of Conduct.
- No climate or energy reduction targets: Carbon offset shipping is positive but there are no documented steps to reduce energy use or greenhouse gas emissions systematically.
About GOODEE
GOODEE was founded by twin brothers Byron and Dexter Peart, who previously spent 20 years building Want Les Essentiels, a luxury fashion brand, Envisioned in 2017 and launched online in 2019, GOODEE is a curated marketplace for ethically made home goods and lifestyle products, what the founders describe as "the world's first curated marketplace for good goods." The brand has raised $3.5M in funding from investors including BDC Capital and Farfetch founder Jose Neves.
As a marketplace, GOODEE's material approach varies by brand partner but all are vetted through an in-house sustainability assessment. The house apparel line uses GOTS-certified organic cotton produced in Portugal and Italy. Partner products feature materials ranging from recycled plastic (ecoBirdy furniture from Belgium) to hand-woven natural fibers (Baba Tree baskets from Ghana) to sustainably sourced ceramics from Japan.
The B Corp score of 89.5 was achieved upon recertification in 2023, up from 80.1 at initial certification in February 2020, showing meaningful improvement. The minimum certification threshold is 80, and the median business scores around 50.9, placing GOODEE well above average. The brand employs ~15 people across 3 continents and has been featured in Vogue, Forbes, GQ, and Dwell.
Shipping is carbon-offset on all orders, priced at $6–$105, and available only to the US and Canada. Delivery takes 1–11 business days with a 30-day return window (14 days for furniture and rugs). Return shipping costs fall on the customer. Pricing sits at the premium end, comparable to curated design platforms like The Citizenry and significantly above sustainable marketplaces like EarthHero or Package Free.
Product highlights
GOODEE Pillow
Handcrafted textile pillow, collaboration with UN Ethical Fashion Initiative
~$60–80
GOODEE's first EFI collaboration, supporting artisan communities and symbolising their social mission
ecoBirdy Art Corner Set
Kids' table and two chairs made entirely from recycled plastic toys
~$750
Award-winning Belgian circular design; educational and functional
Baba Tree Handwoven Baskets
Traditional Ghanaian handwoven baskets by artisans
~$60–200+
Supports heritage craft preservation and fair livelihoods for Ghanaian artisans
Haws Watering Can
Classic British-made watering can from the 137-year-old brand
~$100–200
Heritage craftsmanship and a bestseller on the platform
