Cozy Earth
Rated: Great
Price: $$$
Location: USA
Quick verdict
Cozy Earth is best for shoppers prioritising product comfort above all else, the bamboo viscose sheets and pajamas genuinely deliver on softness and temperature regulation, validated by seven consecutive years on Oprah's Favourite Things list. However, the brand's sustainability credentials are the weakest of the group. The core concern: bamboo viscose is classified in Class E (worst) on the MADE-BY environmental benchmark, the closed-loop manufacturing claim lacks third-party verification, and the brand publishes no sustainability report, no factory list, and no supplier code of conduct.
Key info
- Headquarters
- Utah (Salt Lake City metro area)
- Founded
- ~2010–2011
- Product categories
- Lifestyle, Loungewear
- Price range
- $$$
- Key certifications
- OEKO-TEX Standard 100 (partner factories)
Cozy Earth sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
The flagship material is bamboo viscose, a semi-synthetic fabric made by dissolving bamboo pulp through chemically intensive processing. While bamboo grows rapidly without pesticides, the viscose conversion process is environmentally problematic. Non-core products use nylon, polyester, acrylic, and spandex.
Manufacturing is in China with no published factory list, no supplier code of conduct, no independent audit results, and no Fair Trade or SA8000 certification. The brand claims direct supply chain relationships but provides no verifiable evidence of fair labour practices.
Bamboo as a raw material has benefits (fast-growing, no pesticides), but the viscose processing is chemically intensive. No greenhouse gas tracking, no carbon offset programmes, no renewable energy commitments, no take-back or recycling programmes. The 10-year warranty supports longevity but is the only meaningful circularity element.
No sustainability report. No factory list. No supplier code of conduct. No emissions data. No published audit results. Commons rates accountability at 1/5. The closed-loop manufacturing claim has no third-party verification. This is the weakest transparency profile.
Sheets at $258–$328, pajamas at $148–$168. Heavy discounting (20–55% off via influencer codes) is constant, suggesting inflated list prices. Competitor ettitude offers bamboo lyocell sheets (a more sustainable process) for ~$179 with B Corp and OEKO-TEX Class I certification.
What they do well
- Genuinely exceptional product quality: near-universal praise for buttery softness and effective temperature regulation across hundreds of independent reviews (CNN Underscored, Well+Good, Reader's Digest, Sleepopolis)
- Outstanding warranty and trial period: 100-night sleep trial plus 10-year warranty against pilling, rips, and defects: industry-leading confidence in product durability
- OEKO-TEX Standard 100 certification: confirms finished products are free from harmful substances (formaldehyde, heavy metals, azo dyes), providing basic safety assurance
- Seven consecutive years on Oprah's Favourite Things (2018–2024), with endorsements from Kim Kardashian and Kris Jenner: authentic recognition driving brand discovery
Room for improvement
- Bamboo viscose sustainability is overstated: bamboo viscose ranks Class E (worst) on the MADE-BY benchmark. The brand's "closed-loop" manufacturing claim has no independent verification. Competitor ettitude uses bamboo lyocell (Class B, significantly more sustainable) with stronger certifications. This borders on greenwashing.
- Critical transparency deficits: no sustainability report, no factory list, no supplier code of conduct, no emissions tracking, no published labour audits. Production is in China with no visible independent oversight. Commons rates accountability at 1/5.
About Cozy Earth
Tyler Howells founded Cozy Earth after discovering bamboo viscose solved his and his wife's hot-sleeping problems, Fluent in Mandarin from a religious mission in Australia, Howells leveraged Chinese language skills and cultural knowledge to build direct factory relationships that most American companies can't access.
The brand began selling online in 2017 and broke through when Oprah's team discovered the sheets at a trade show, placing them at #1 in the Home category of Oprah's 2018 Favourite Things list. That endorsement (now spanning seven consecutive years with different products) catapulted Cozy Earth past $50 million in annual revenue.
The core material is 100% viscose from bamboo with a sateen weave. Cozy Earth claims a proprietary closed-loop process that recycles water and prevents harmful waste, but this claim lacks any third-party verification, a critical gap given that bamboo viscose processing typically involves toxic solvents like carbon disulfide.
At $258–$328 for sheets before heavy influencer discounting, Cozy Earth competes with Boll & Branch and Coyuchi on price but significantly trails both on sustainability credentials. Notable: despite common online references, Cozy Earth has never appeared on Shark Tank.
Product highlights
Bamboo Sheet Set
100% viscose from bamboo, sateen weave, 16 colours, fits mattresses up to 20" deep
$258–$328
The signature product; Oprah's 2018 #1 Home pick; exceptional temperature regulation per independent testers
Long Sleeve Bamboo Pajama Set
95% viscose from bamboo / 5% spandex, button-up top, elastic waist pants
$148–$168
Featured on Oprah's Favourite Things 2019 & 2024; named "Best Loungewear 2025" by Reader's Digest
Bamboo Cuddle Blanket
Plush weighted-feel blanket in bubble texture
~$255
Favourite of Kris Jenner; featured in CNN Underscored and multiple gift guides
Premium Waffle Bath Towel Bundle
60% cotton / 40% bamboo viscose, waffle weave, 8-piece set
~$154
Featured on Oprah's Favourite Things 2022; spa-like feel and ultra-absorbent
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