Whimsy + Row
Rated: Great
Price: $$
Location: USA
Quick verdict
Best for women seeking breezy, LA-made sustainable fashion from a brand that genuinely walks the talk on local manufacturing and zero-waste principles. Whimsy + Row publishes its full Tier 1 factory list (all named LA workshops), personally picks up garments in reusable containers, and runs a resale platform (Wear it Again Whimsy) for pre-loved items The caveat: no formal Code of Conduct, no living wage evidence (though the brand claims to pay living wages), and premium pricing ("$$$$") limits accessibility.
Key info
- Headquarters
- Los Angeles, California, USA
- Founded
- 2014
- Product categories
- Womenswear, Dresses
- Price range
- $$
- Key certifications
- Carbon-neutral via Carbonfund.org offsets. No brand-level GOTS, OEKO-TEX, Fair Trade, or B Corp. Uses certified materials: Certified Organic Cotton, TENCEL™, Lenzing Modal™, ECOVERO™
Whimsy + Row sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
Uses certified organic cotton, linen, TENCEL Lyocell, Lenzing Modal, cupro, ECOVERO, and deadstock/upcycled fabric (significant portion of collections). Baby alpaca from Peru via Evolution. No percentage breakdowns published. Lower-impact materials predominate but no formal material certifications at brand level.
Most production in USA (medium risk) with named LA factory partners. Visits suppliers regularly. Claims to pay living wages. However, no formal Code of Conduct (has a statement on workers' rights), and living wage claims remain unverified. India also listed as manufacturing location.
Carbon-neutral via Carbonfund.org offsets. All garments reportedly made using recycled water. Low-impact dyes reduce water consumption. Zero-waste scrap programme and limited production runs prevent overproduction. However, carbon offset unit unspecified and no formal emissions reporting.
Publishes full Tier 1 factory list with named partners (Adelfo's Studio, Jonathan's Studio, Eddie's Production, B'atz'Ox, Evolution, Maria). Personally collects garments from LA factories. However, no published impact reports, no quantitative data, and India manufacturing details are limited.
Dresses from ~$222, tops ~$47–$71, bottoms ~$157–$175. Premium pricing classified as "$$$$". LA-made production commands higher costs. Current promotion of "70+ styles under $100" improves accessibility. Wear it Again Whimsy resale extends product lifecycle.
What they do well
- Full Tier 1 factory list published: names all LA workshop partners (Adelfo's Studio, Jonathan's Studio, Eddie's Production, B'atz'Ox, Evolution) with their specialities; personally picks up garments in reusable containers
- Wear it Again Whimsy resale platform via Treet.co for pre-loved items, plus a zero-waste scrap programme turning leftover fabric into bandanas, bucket hats, and scrunchies
- LA-made sustainable fashion: primarily local manufacturing reduces carbon footprint and enables close oversight of production standards; garments made using recycled water and low-impact dyes
- Active community and activism: donations to One Tree Planted, Global Fund for Women, Downtown Women's Health Center; quarterly volunteer events including beach cleanups and tree planting; "Green Friday" plants a tree per order
Room for improvement
- No formal Code of Conduct or verified living wages despite the brand's claim to pay living wages. No formal labour certification.
- No brand-level certifications, not B Corp, not GOTS, not Fair Trade, not OEKO-TEX. Certified materials (TENCEL, organic cotton) come from suppliers, not from brand-level auditing.
About Whimsy + Row
Rachel Temko founded Whimsy + Row in 2014 in Los Angeles. The brand operates a retail store at 12801 Venice Blvd, LA (Tuesday–Sunday, 10am–6pm) alongside its online DTC shop. It is woman-owned and independently operated with no outside investors.
Manufacturing is primarily Los Angeles–based with named Tier 1 factory partners: Adelfo's Studio (complex pieces, bridal), Jonathan's Studio (general production), Eddie's Production (modal rib collection), B'atz'Ox (wovens, knits, denim), Evolution (sweaters/knitwear, St. Louis, MO), and freelance pattern maker Maria. India is also listed as a manufacturing location. The brand personally picks up garments from nearby LA factories in reusable containers to eliminate poly-bag use.
Materials include certified organic cotton, linen, TENCEL Lyocell, Lenzing Modal, cupro, ECOVERO, and a significant portion of deadstock/upcycled fabric. The brand is carbon-neutral via Carbonfund.org offsets and runs Wear it Again Whimsy, a resale platform via Treet.co. A zero-waste scrap programme turns leftover fabric into accessories. Limited production runs and waitlists prevent overproduction.
Product highlights
Organic Cotton Everyday Dress
Breezy midi dress in certified organic cotton; LA-made with low-impact dyes and recycled water
~$222+
Exemplifies the brand's core aesthetic, relaxed California style with genuine sustainable production
TENCEL Crop Top
Versatile crop top in sustainably sourced TENCEL Lyocell; lightweight and breathable
~$47–$71
Most accessible price point in the main collection; TENCEL from FSC-certified eucalyptus
Bridal Collection Gown
Sustainable wedding dress handcrafted at Adelfo's Studio in downtown LA
Premium (varies)
One of very few sustainable bridal options from an independent LA brand; handcrafted by named artisan partner
Zero-Waste Bandana
Accessory made from production fabric scraps; part of the zero-waste programme
~$15–$25
Turns waste into product; affordable entry point that directly supports the brand's zero-waste philosophy
