Soul Flower
Rated: Good
Price: $
Location: USA
Quick verdict
A 25+ year eco-conscious clothing brand with verified organic cotton and accessible pricing. One of the strongest active picks for conscious consumers in the boho/hippie aesthetic. Soul Flower's combination of GOTS-certified organic cotton, partial Fair Trade USA certification, substantial made-in-USA production with hand screen printing in Minnesota, and carbon-neutral shipping is genuinely impressive for a brand at this price point. The main caveats are limited formal transparency (no factory list or annual impact report) and not all products are domestically made.
Key info
- Headquarters
- Golden Valley, Minnesota, USA
- Founded
- 1999
- Product categories
- Womenswear, Boho
- Price range
- $
- Key certifications
- GOTS (organic cotton), Fair Trade USA (partial supply chain), Green America Certified Business. No B Corp certification.
Soul Flower sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
GOTS-certified organic cotton is the primary material. Also uses hemp, recycled PET from plastic bottles, and low-impact dyes with higher absorption rates reducing water usage and contamination. Some products use viscose blends, which is a weaker point.
Much of the supply chain is Fair Trade USA and GOTS certified. Claims living wages but doesn't define the standard. No formal Code of Conduct published. "Soul Flower Original" items are manufactured and hand screen printed in the USA.
Carbon-neutral UPS shipping on all orders. Low-impact dyes with higher absorption rates. Organic farming practices. No carbon reduction targets, no published environmental data, no circularity programmes.
Materials clearly labelled per product. Third-party certifications (GOTS, Fair Trade USA, Green America) provide verification. However, no factory list, no impact reports, no detailed supply chain mapping. Assessors note the brand "mostly traces" its supply chain.
Carbon-neutral shipping is a meaningful step. Eco-blend products combining organic cotton with recycled PET show material innovation. However, no take-back programme, no repair services, no resale platform, and no formal circularity initiatives.
What they do well
- GOTS-certified organic cotton. Verified, not just claimed, across core product lines
- Substantial made-in-USA production: "Soul Flower Original" items manufactured and hand screen printed in Minnesota, supporting domestic ethical jobs
- Carbon-neutral shipping. All UPS orders shipped carbon-neutral at no extra cost to consumers
- Green America Certified Business. Meets all Green America standards for environmental and social responsibility
- 25+ years of consistent values. Operating since 1999, not a recent pivot to sustainability marketing
Room for improvement
- No published Code of Conduct or animal welfare policy. Despite strong ratings, formal documentation of ethical standards is absent
- "Made in USA whenever possible" is vague. No clear breakdown of what percentage is domestic versus imported, and some "hemp" products are actually viscose blends
- No annual sustainability report or circularity programmes. No carbon footprint data, no take-back or repair initiatives despite 25+ years of operation
About Soul Flower
Soul Flower was founded in October 1999 by Mike and Peggy Rossi as a hippie clothing boutique on Grand Avenue in St. Paul, Minnesota. The couple wanted to promote eco-friendly living through funky, positive apparel. After selling at music festivals and building a local following, they closed the physical store in 2004 and transitioned to online-only sales. Today, Soul Flower is a woman-owned LLC generating approximately $19 million in revenue.
Core materials include GOTS-certified organic cotton (tees, leggings, bralettes), hemp (pants, accessories), and recycled PET from post-consumer plastic bottles. Low-impact dyes with higher absorption rates reduce water usage and contamination, Much of the supply chain carries Fair Trade USA and GOTS certification.
"Soul Flower Original" items are manufactured, cut, and sewn in the USA and hand screen printed in Minnesota, though some imported items come from fair trade partners abroad. The brand has a notably strong reputation in the sustainable fashion community for its price point.
Shipping is free on US orders over $150, with carbon-neutral UPS delivery. Returns are accepted within 45 days. Pricing is competitive: organic tees at ~$30 sit well below premium brands while offering comparable organic certification. The brand has maintained its eco-conscious values consistently for over 25 years—a track record few competitors can match.
Product highlights
Mushroom Forager Organic T-Shirt
Unisex 100% GOTS-certified organic cotton tee, screen printed in the USA.
$30
Verified organic at a genuinely accessible price point with domestic screen printing.
Black Organic Cotton Leggings
87% organic cotton / 13% spandex leggings, GOTS certified, made in USA.
~$34
One of the most affordable certified-organic legging options available on the market.
Hemp Slouchy Overalls
Viscose blend with hemp, fair trade production.
~$68–85
Bohemian statement piece with fair trade production credentials and natural fibre blend.
Eco-Blend Hoodie
50% organic cotton / 50% recycled PET from plastic bottles.
~$45–55
Combines two eco-friendly materials at an accessible price point.
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