P.i.C Style
Rated: Fair
Price: $$
Location: UK
Quick verdict
P.i.C Style (Partners in Crime) is a London micro-brand built around an 8-piece capsule wardrobe creating 50+ outfit combinations from 100% organic cotton, made in a local London factory. The anti-mass-production philosophy and organic materials are genuine, but the brand appears to be effectively dormant. Blog content dates from 2016–2017, inventory appears limited, and the homepage features a phone case product suggesting a possible pivot. Not recommended for active shopping.
Key info
- Headquarters
- London, UK
- Founded
- 2016
- Product categories
- Womenswear
- Price range
- $$
- Key certifications
- No formal certifications (no GOTS, Fair Trade, OEKO-TEX, B Corp). Uses 100% organic cotton, made in a local London factory.
P.i.C Style sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
100% organic cotton (various weaves: denim, twill, supertwill) with some items at 95% organic cotton / 5% elastane. Deadstock materials used alongside organic cotton. No certification verification (no GOTS despite organic claims).
All P.i.C-label clothes made in a local London factory under UK labour protections. Small-scale production. Fabrics locally sourced. However, no specific factory details or audit information disclosed.
Capsule wardrobe concept (8 pieces, 50+ looks) designed to combat overconsumption. Organic cotton and deadstock materials. Recommends hand washing. No environmental data or targets.
No circularity programmes. The capsule wardrobe concept promotes buying less, but no take-back, repair, or recycling initiatives exist.
Self-reported organic cotton and local production claims without third-party certification. Founders identified by first names only. Brand appears dormant with no recent updates.
What they do well
- Capsule wardrobe philosophy: 8 pieces creating 50+ outfit combinations, designed to directly combat overconsumption and promote slow fashion principles.
- Local London manufacturing: All P.i.C-label garments made in a London factory 'around the corner,' supporting local manufacturing under UK labour protections.
- Organic and deadstock materials: 100% organic cotton in various weaves alongside locally sourced deadstock fabrics, reducing both virgin material demand and textile waste.
- Curates other sustainable brands: The 'e.P.i.C' collection stocks partner brands including Matt and Nat bags, Mud Jeans, MVDT, and Mirabelle jewellery.
Room for improvement
- Likely dormant: Website is live but inventory appears limited. Blog content dates from 2016–2017. Homepage features a phone case product suggesting a possible pivot from the original capsule wardrobe concept.
- No third-party certifications: Despite claiming 100% organic cotton, no GOTS or other organic certification verifies this claim. No Fair Trade, OEKO-TEX, or B Corp.
- Minimal public presence: Founders known only by first names (Rhoda and Sarah). No Trustpilot, no recent press coverage, minimal social media activity.
About P.i.C Style
P.i.C Style (Partners in Crime) launched around London Fashion Week SS17 in approximately 2016, founded by two friends known as Rhoda and Sarah. The concept was radical in its simplicity: an 8-piece capsule wardrobe in 100% organic cotton that could create over 50 outfit combinations, directly challenging the fashion industry's overconsumption model.
The collection included the Hackney Jumpsuit, Hoxton Shirt, Camden Dress (which doubles as a jacket), and London Mini. All named after London neighbourhoods. Materials were 100% organic cotton in various weaves (denim, twill, supertwill), with some items at 95% organic cotton and 5% elastane. Fabrics were locally sourced, including sustainable, organic, and deadstock materials. All P.i.C-label clothes were made in a local London factory.
Beyond their own label, P.i.C curated the 'e.P.i.C' collection, stocking partner sustainable brands including Matt and Nat bags, Mud Jeans, MVDT, and Mirabelle jewellery. Prices ranged from £60 to £130 for own-label pieces. The brand was featured on Ecothes in '9 Sustainable Clothing Brands in London You Need to Know' and reviewed positively by the n4mummy blog.
The brand's current status is uncertain. While the website remains live, inventory appears limited and the homepage prominently features a phone case product—a significant departure from the original capsule wardrobe concept. Blog posts date from 2016–2017 with no recent updates. Social media presence is minimal. P.i.C Style may be effectively dormant despite maintaining a web presence.
Product highlights
Camden Dress
Versatile organic cotton dress that doubles as a jacket; part of the original 8-piece capsule wardrobe
~£110–£130 (~$140–$165)
The most versatile piece in the capsule. Designed to function as both dress and outerwear, maximising the wardrobe's 50+ combinations
Hackney Jumpsuit
Organic cotton jumpsuit in denim or twill weave; London-neighbourhood-named core piece
~£100–£120 (~$125–$150)
The capsule's statement piece—a single garment that replaces separate top and bottom combinations
Hoxton Shirt
Organic cotton shirt in multiple weaves; designed for layering within the capsule system
~£70–£85 (~$90–$110)
Core layering piece demonstrating how a single shirt can create multiple looks within the capsule framework
London Mini
Organic cotton mini skirt completing the capsule wardrobe; pairs with multiple tops and the Camden Dress-as-jacket
~£60–£75 (~$75–$95)
Most affordable piece in the capsule. The entry point demonstrating that organic, locally made fashion can be accessible
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