Immaculate Vegan
Rated: Fair
Price: $$
Location: UK
Quick verdict
Immaculate Vegan is a curated multi-brand marketplace aggregating 130+ independent ethical and vegan fashion brands under one storefront. Every brand must pass the 'Immaculate Filter' covering materials, manufacturing, labour, packaging, quality, and transparency. The 4.5/5 Trustpilot score from over 1,000 reviews reflects strong consumer trust. As a marketplace (not a manufacturer), sustainability credentials belong to the carried brands. Making the curation criteria and vetting rigour the key value proposition.
Key info
- Headquarters
- London, England, UK
- Founded
- 2019
- Product categories
- Shoes, Accessories, Vegan
- Price range
- $$
- Key certifications
- No brand-level certifications (marketplace model). Individual brands carry PETA-Approved Vegan, OEKO-TEX 100, GRS, Vegan Society, and FSC certifications. All products must pass the 'Immaculate Filter' six-pillar vetting process.
Immaculate Vegan sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
All products must be 100% vegan and cruelty-free. PVC-free preferred. Brands must use the most sustainable materials possible. Vetting covers material sourcing as a core pillar.
The Immaculate Filter requires brands to demonstrate living wages, ethical conditions, and transparency. However, Immaculate Vegan relies on brands' self-reporting; no independent auditing of carried brands is conducted.
Sustainable packaging required from all brands. Drop-shipping model means no warehouse emissions. However, the model relies on individual brand practices rather than centralised environmental programmes.
Some carried brands have circularity programmes (e.g., MUD Jeans). No marketplace-level take-back or recycling programme exists.
Six-pillar Immaculate Filter is publicly documented. Brands must disclose how and where products are made. Annick Ireland judged Marie Claire Sustainability Awards (2021–2023). Featured in BBC News, Vogue, and Forbes.
What they do well
- Rigorous six-pillar vetting: Every brand must pass the Immaculate Filter covering materials (100% vegan, PVC-free), manufacturing (sustainable processes), labour (living wages), packaging, quality, and transparency.
- 130+ curated ethical brands — Aggregates independent brands like NAE Vegan Shoes, Bohema, KOMODO, MUD Jeans, Luxtra, and Watson & Wolfe into a single accessible storefront with 10,000+ products.
- Outstanding consumer trust: 4.5 out of 5 on Trustpilot from over 1,000 reviews, with consistent praise for product quality, ethical alignment, fast delivery, and responsive customer service.
- Zero warehouse emissions: Drop-shipping model means brands ship directly to customers, eliminating the emissions and waste associated with centralised warehousing.
Room for improvement
- Relies on brand self-reporting: While the Immaculate Filter sets clear criteria, Immaculate Vegan does not independently audit carried brands' supply chains. Verification depends on brands' own claims and disclosures.
- No marketplace-level circularity programme: While some carried brands have their own circular initiatives, Immaculate Vegan offers no marketplace-wide take-back, recycling, or repair programme.
About Immaculate Vegan
Immaculate Vegan launched in October 2019, founded by Annick Ireland and Simon Bell. Ireland, who became vegan after adopting a greyhound, started by curating vegan fashion finds on Instagram before building the marketplace. Bell, who met Ireland through his e-commerce agency Diligent Commerce, sold his business in 2021 to focus on the platform full-time.
The curation model works through the Immaculate Filter. A six-pillar vetting process covering materials (100% vegan, most sustainable possible, PVC-free preferred), manufacturing (closed-loop, solar, minimal water), labour (living wages, ethical conditions, transparency), packaging (sustainable required), quality (premium, well-made), and transparency (brands must disclose how and where products are made). Brands do not need to be fully vegan companies, but all products sold through the marketplace must be 100% vegan and cruelty-free.
The marketplace carries over 130 brands including NAE Vegan Shoes, Bohema, KOMODO, Minuit Sur Terre, Baukjen, COG Sneakers, Votch, Watson and Wolfe, GUNAS, MUD Jeans, and Luxtra. Spanning shoes, bags, accessories, clothing, beauty, homeware, and pet products. The drop-shipping model means products ship directly from brands to customers; Immaculate Vegan holds no inventory. Average order value is approximately £128, with 40% of sales from the US and customers across 40+ countries.
Funding includes a $545K seed round in 2021, a £280,000+ Crowdcube equity raise in 2023 (oversubscribed versus a £200K target), and a second crowdfunding in early 2025. Press coverage includes BBC News, four international editions of Vogue, Marie Claire, Forbes, and GQ. Ireland served as a judge for the Marie Claire Sustainability Awards from 2021 to 2023.
Product highlights
NAE Vegan Shoes: Nae Nerio Sneakers
Vegan sneakers made from recycled PET bottles and Piñatex (pineapple leaf fibre); produced in Portugal
~£109 (~$140)
Exemplifies the marketplace's curation. Combining innovative vegan materials with European production from one of the top-rated carried brands
MUD Jeans: Regular Dunn Jeans
Organic and recycled cotton jeans available through lease-a-jeans circular model; B Corp certified brand
~£119 (~$150)
One of the most recognised circular fashion brands on the platform: MUD Jeans' lease model lets customers return jeans for recycling
Watson & Wolfe: Vegan Leather Wallet
Premium vegan leather wallet with RFID protection; PETA-Approved Vegan; made with apple leather or recycled materials
~£75 (~$95)
Popular gift item showcasing that vegan accessories can match conventional leather in quality and aesthetics
KOMODO: Organic Cotton Dress
GOTS-certified organic cotton dress from the sustainable London brand; Fair Trade production in Bali
~£85–£120 (~$110–$155)
Represents the clothing range on the marketplace: KOMODO holds both GOTS and Fair Trade certifications
![Ultimate Guide to Vegan Cowboy Boots [2025]](/images/blog/vegan-cowboy-boots.webp)
![11 Best Vegan Belts from Cruelty-Free Materials [2026]](/images/blog/vegan-belts.webp)
![9 Best Vegan Dress Shoes For Men [2026]](/images/blog/vegan-dress-shoes.webp)