Et Tigre

Et Tigre launched in February 2019, founded by Adele Tetangco (also founder of e-commerce platform Garmentory) and Alnea Nabos (designer behind the label Toit Volant). The debut collection drew inspiration from Princess Diana's style. Originally trading as Tigre et Tigre, the brand shortened its name and built a following through four small capsule collections per year, all manufactured in Los Angeles using locally sourced deadstock materials and eco-friendly fabrics.

The brand's sustainability story is rooted in locality and waste reduction rather than certification. Deadstock fabric sourcing diverts materials from landfill while creating inherently limited pieces. LA manufacturing under California's strict labour protections provides a baseline of worker welfare that many overseas alternatives cannot match. The Pre-Worn resale section is a standout feature. Customers can send back previously purchased et Tigre pieces and shop formerly owned items from the community, creating a closed-loop secondhand market within the brand's own ecosystem.

A devastating fire during the January 2025 Los Angeles wildfires destroyed et Tigre's head office and most inventory. The website states this directly, and some stock remains available from a Vancouver counterpart. Despite this setback, the site is live with a Fall/Winter 2025 collection. Products span dresses, tops, knitwear, handmade leather boots (produced in Peru), and a line of vegan 10-free nail polishes in over 25 colours.

The brand is carried by independent boutiques including Anomie in San Francisco, Duo NYC, Mohawk General Store in LA, and online at Garmentory. Press features include Vogue, Fashionista, and Refinery29. For consumers who value local production, deadstock materials, and female-founded brands, et Tigre offers an authentic proposition. Though the absence of any third-party verification means trust rests entirely on the brand's own claims.