Aligne
Rated: Good
Price: $$
Location: UK
Quick verdict
Aligne is best for style-conscious women seeking contemporary, elevated wardrobe staples with genuine (if still developing) sustainability credentials. The fast-growing UK brand stands out for its GOTS-certified organic cotton, GRS-certified recycled polyester, SEDEX/SMETA audited European manufacturing, and a SOJO repair partnership. Caveats include no independent sustainability rating yet, no B Corp certification, no published carbon footprint data, and no living wage commitment. Though the brand's explosive growth (700% over 18 months) suggests these gaps may close as resources scale.
Key info
- Headquarters
- East London, UK
- Founded
- 2019
- Product categories
- Womenswear, Contemporary
- Price range
- $$
- Key certifications
- GOTS, GRS, SEDEX/SMETA ethical audits, Lenzing EcoVero certified viscose
Aligne sustainability rating
Our ratings are based on a scale from 1 (We Avoid) to 5 (Excellent). How we rate
Rating breakdown
55% of every item uses planet-friendly materials: GOTS-certified organic cotton, GRS-certified recycled polyester, Lenzing EcoVero viscose, recycled cashmere, and deadstock fabrics. Denim produced with 50% less water than conventional methods. The remaining 45% conventional materials are a notable gap.
65–70% of manufacturing in Europe (Portugal, Romania, Turkey) with all factories participating in SEDEX/SMETA ethical audits. However, no published Code of Conduct, no living wage commitment, and some unspecified non-European production without disclosed locations.
Uses lower-impact materials and water-reduced denim production. SOJO partnership provides repair and alteration services. However, no carbon footprint data, no Scope 1/2/3 emissions reporting, no formal climate targets, and no take-back or recycling program.
Discloses manufacturing regions and key certifications. SEDEX/SMETA membership shows audit commitment. However, no sustainability report, no full supplier list, and no third-party sustainability assessment has been completed.
Priced £69–£329 (~$100–$400), competitive for the quality tier. Bestselling Gabriella dress at £119 offers accessible entry. Available at Liberty London, Anthropologie, Shopbop, and Nordstrom. Strong customer reception with 4.2/5 Trustpilot from 178 reviews.
What they do well
- Strong material certifications for a young brand: GOTS-certified organic cotton, GRS-certified recycled polyester, and Lenzing EcoVero viscose. Solid third-party verified credentials that many larger brands lack.
- European-majority ethical manufacturing: 65–70% produced in Portugal, Romania, and Turkey with all factories participating in SEDEX/SMETA ethical audits, providing meaningful labor standard verification.
- Repair and alteration partnership: Collaboration with SOJO provides customers access to professional repair and alteration services, extending garment life and supporting circular fashion practices.
- Rapid growth with sustainability embedded from launch: 700% sales growth over 18 months while maintaining certified material commitments. Approaching eight-figure revenue with US sales at ~35% of total.
Room for improvement
- Not yet independently verified: The brand is not B Corp certified and has no overall sustainability rating from third-party platforms, meaning sustainability performance has not been independently assessed.
- Missing environmental data: No carbon footprint, no Scope 1/2/3 emissions, no formal climate targets, and no published sustainability report. For a brand approaching eight-figure revenue, this is an increasingly notable gap.
- Undisclosed non-European production: 30–35% of manufacturing occurs outside Europe at unspecified locations, with no details on labor conditions, certifications, or audit status for these facilities.
About Aligne
Aligne was founded in 2019–2020 by Dalbir Bains, a veteran fashion executive with prior leadership roles at H&M (Chief Commercial Officer) and Zalando. The brand launched in February 2020 with a 60-piece collection priced £32–£180, just weeks before the UK's first COVID lockdown. Bains has since stepped back, and Virginia "Ginny" Seymour. A former buyer at Saks Fifth Avenue and Eileen Fisher. Was named CEO in September 2024, describing herself as having "refounded" Aligne in August 2023.
The brand is entirely independent with no connection to AllSaints, Whistles, or any larger fashion group. Revenue has grown explosively: 635% year-over-year growth in H1 2023, 700% sales growth over 18 months to December 2024, and revenue approaching eight figures for FY ending July 2025. US sales now account for ~35% of total revenue. The team has grown to roughly 15 employees. Retail partners include Liberty London, Anthropologie (UK and US), Shopbop, and Nordstrom, with a SoHo pop-up store in April 2025.
Manufacturing takes place 65–70% in Europe: Portugal, Romania, and Turkey. With all factories participating in SEDEX/SMETA ethical audits. Materials include GOTS-certified organic cotton, GRS-certified recycled polyester, Lenzing EcoVero viscose, recycled cashmere, and deadstock fabrics. The brand states that 55% of every item is made from planet-friendly materials, and denim is produced with 50% less water than conventional methods—a partnership with SOJO provides repair and alteration services to customers.
Product highlights
Gabriella Denim Midi Dress
Signature midi dress with front zip, shirt collar, double patch pockets; 100% organic cotton denim produced with 80% less water
~£119 (~$150)
The brand's bestselling piece; redesigned as Gabriella 2.0 with improved fit while honouring the original design
Alex Suede Jacket
Premium suede jacket in contemporary cut, designed in London
~£470 (~$600)
Represents the brand's move into premium outerwear and elevated investment pieces
Alma Sleeveless Satin Top
Sleeveless blouse in satin finish, part of the EcoVero viscose range
~£125 (~$160)
Versatile layering piece that bridges workwear and evening at an accessible price point
Amanda Denim Mini Dress
Mini dress silhouette in sustainable denim, organic cotton with reduced water production
~£140 (~$180)
Extends the Gabriella denim DNA into a shorter, more casual silhouette
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